You need to know about digital marketing (P 1)

The key to success in business is to promote business properly. There is no word, propaganda spread. Business growth will occur only when its campaign is well established. The business has been involved with the campaign since its inception. However, in the modern era, the propaganda system has also become modern. It has to be modern. How much longer will the public see the old stuff?  The name of this modernization of the campaign is digital marketing.

This means promoting any product or service with all the modern technology of the media, especially with the benefit of the Internet. Here modern technology includes mobile phones, radios, televisions or anything else on display.  There are many types and types of digital marketing depending on what type of campaign it is being used for. As the above points out, marketing is not just for business expansion but it is.

In 2019, I want to promote any kind of service or start something new.  Whether it’s an event or a campaign or an election campaign. And since the time is now digital, the medium of propaganda also wants to be digital. Digital marketing is the same as the ad we see on television, the ad we see on social media, the number of ads we see while playing games on mobile.

In this article, we will try to discuss digital marketing very well.  We will extract the text in two volumes for ease of understanding. In the first part, I will discuss the concept of digital marketing.  The second part will discuss some of the tactics of digital marketing.

A marketer must be proficient in a number of ways to properly apply the concept of digital marketing. Before that digital marketing’s predecessor knew little about analogue marketing. At Digital Marketing, we are learning about a new product or organization at home. But in the case of analogue marketing, this has not been easy. Instead of campaigning on social media at present, the house would have to go from house to house.  At present, as we see in the elections, it is very much a matter of candidates seeking votes from their homes.

From here, the candidates themselves informed everyone about their organization. Here they want to build a one-on-one relationship. The same is true for analogue marketing. For digital marketing, now posting a post on social media, thousands or millions of people are getting to know it all at once. But in analogue marketing, one can create relationships with one person and arrange to reach 2 more people through that one. That’s why the one-to-one relationship is so important here. 

In this connection, a card or leaflet is given to everyone for his campaign, where the person’s identity and address are given.  If a new movie comes out, posters are being done in the area and its posters are being printed in newspapers.  All of these are covered by analogue marketing.

Now the question may arise, who has removed the analogue marketing when it comes to digital marketing? The answer is no. Digital marketing has made it easier to analogue marketing. Wherever before, when travelling from house to house or distributing a card of his identity to people, he could be identified today through a post on social media or some kind of advertising.

In many places in Bangladesh, marketing is still seen through simple billboards.  This is but one type of analogues marketing.  But in New York’s Times Square or in Tokyo, Japan, billboards are spreading. Why is marketing in such a modern country but in such an old fashioned way? In fact, all of their billboards have advanced technology touches.  They use display screens on almost all of their billboards. The key to being successful in marketing is how much you can attract an audience. The more glorious your advertising, the more attractive the audience will be.

Now the talk is, digital marketing will we do it everywhere? The answer is if all the technology is available, should it be used? As I said earlier, the main purpose of marketing is to attract viewers.  Once the viewer’s eyes are turned to your ad, he will read what you have written.  Suppose you want to promote your company by placing a billboard on the side of a road in the middle of the desert.  Will you put on a display billboard to draw people’s attention to the desert now?  Those who walk through the desert road see nothing but the desert surrounding it.  So if you put a very simple billboard, it will catch people’s attention too. That is, at present, marketing does not say that it has to be digital.  Practising position and situation can be made effective in the Old Testament as well.

Let us take a look at what kind of digital marketing can be and try to elaborate on them.

Search Engine Optimization (SEO)

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Suppose you want to open an online bookstore. When people order a book, it will be delivered home from your shop.  Now no one knows about your shop.  If someone needs to buy a book online, then he will ask Google Sue “Online Book Shops in Bangladesh”. Google Mama will also tell her about current bookshops as beautiful. But the funny thing is, the gentleman will know about the shops that are on the first page of Google.

Google may not recognize you as a new store owner. So Google may not have shown you the first page. Now SEO is the thing that will force Google to bring you to the first page of search. This is why you have to use a number of keywords when developing a web site. Paying Google again will bring you to the first page itself. This is again called SEM or Search Engine Marketing. You will also find much interesting information about the SEO details.

Content Marketing

It is now often seen that promotional blogs are being written in various online services or blog sites under the name of various service organizations. People reading that blog are getting to know what kind of service they provide to that organization. These are content marketing. In the world of marketing, you have to beat your own drum, as well as to beat the drum in the hands of others.  This type of marketing is now very effective for making people aware of the services of their organization. If you cannot write by yourself, you can write content about yourself with a professional blog writer.

Social Media Marketing

Opportunities are, you first saw the link to this article on the Ten Minute School blog page on Facebook. Because a big part of the day you, I and everyone else spend on social media. As social media has become one of the major channels of communication in the current society, digital marketing is a major platform for all. Social media is now being used by people to promote an event or a product sale. It is also seen that many now use frames as filters in profile pictures to promote an event. Event marketing can be done through these. You can easily promote your door-to-door campaign through post sharing and boosting.

Influencer Marketing

Currently, this type of marketing is most commonly seen. The key to influencer marketing is to promote the product with someone who is well known and popular.  Maybe he is a famous player, best actor or popular vocalist.  The key is to campaign with someone whom everyone hears and trusts. At the time, many people came up with the idea, “My favourite star uses this product.  Then I will buy this product too. ”Influencer marketing is basically the goal of creating this kind of mentality.

Display Advertising

In simple terms, this is an upgraded version of Billboard. Earlier, there was a huge banner hanging on the billboard.  And now it is done through digital billboards. If you want a big screen, you can promote multiple products simultaneously. This type of campaign can be seen in big shopping malls.  In almost every city, including Dhaka, modern display billboards are replacing old billboards. Being attractive to look at, one can easily draw people’s attention to it.

Affiliate Marketing

This is very similar to influencer marketing.  However, it is not necessary to have a public face here. Suppose you have a YouTube channel. Whatever you do there, always mention the use of a specific brand product. If you have a cooking channel, you can tell everyone about the product content of a specific brand. In return, the brand gives you honour. Here you are working as an affiliate of that brand. That is, you tell everyone about that brand through your work. Many times affiliates are offered a separate promo code that allows consumers to get special discounts on a product.

Pay-Per-Click (PPC)

Entering a link, you can see that there are many ads on the top, middle and bottom of the page. These are called Google AdWords.  If someone clicks on these ads, a certain amount of money is paid to the owner of the page by the ad’s owner. It can also be used by various organizations. There is revenue from one party and campaigning for the other party.

Video Games

Many may wonder how video games can be a part of digital marketing!  If you think a little cold head, you will notice that different restaurants nowadays have different gaming zones. People go to those restaurants in hopes of playing games. Along with that, there is something to eat.  Again, many companies have taken to the video game for their campaigns. They are quite noticeable in many big shopping malls.  So nowadays video games have become a part of digital marketing.

These are the basic ideas about digital marketing in the current era. In the next section, we will discuss some of the tricks of digital marketing.

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